When you launching a new product line or thinking of an established brand or business, what your product looks like is one of the most important decisions a company can make. Package design is a base for the rest of the brand/business and is a decision that must be pondered at the onset of the business process, not just as a marketing device.
Packaging design has to be best more than marketing because it is truly the front line of customer interaction. Why is packaging design so key? The product is the purest expression of your company's brand.
Good packaging design can make the consumer feel as if the brand belongs in their home, making the point of sale purchase even easier. And, generally, there’s not much that can similar the power of a customer actually using and enjoying your product in their own home.
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Author : Pixibit Desugn |
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